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Food & Drink | Bread Ahead | Europe Mindset #1

From Borough Market beginnings to a global baking movement

Founded in 2013 by Matthew Jones, Bread Ahead has evolved from a London bakery into a dynamic, multi-faceted business combining artisan production with large-scale education and international expansion.

At its core lies a simple but powerful philosophy: baking is something to be shared. That idea has shaped the company’s journey, transforming it into a hybrid model, part premium bakery, part teaching institution, now operating at significant scale both in the UK and overseas.

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“Baking is more than a product, it’s a skill to be shared, taught, and passed on.”

To learn more about Bread Ahead's work and capabilities, visit:

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