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Retail | Bathu Group Feature | African Mindset #2
Bathu Group - Built on Purpose
As Bathu approaches its tenth anniversary, Managing Director Cedrick Diphoko discusses stewarding Theo Baloyi's vision, building a culture of accountability and demonstrating what an authentic African brand can achieve.
As Bathu prepares to celebrate its tenth anniversary this September, the South African business has established itself as far more than a sneaker brand. Today, it represents a movement built on entrepreneurship, opportunity and African pride - it continues to challenge perceptions of what a homegrown brand can achieve.
For Managing Director Cedrick Diphoko, however, the company's story has never started with the product.
Instead, it begins with purpose.
"Our business is embedded in the story of people." - Cedrick Diphoko
To learn more about Bathu Group's work and capabilities, visit:
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